More than just a tagline, it’s our driving motto. We are, by nature, DESIGNED TO WIN.

DESIGNED TO WIN

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Three luxury men's wristwatches in a display case with space-themed background.
Three luxury men's wristwatches in a display case with space-themed background.

The Legend of Moonwatch

In 2022, OMEGA and Swatch created a groundbreaking Swatch version of the legendary OMEGA Speedmaster Moonwatch, the first watch on the moon.

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Luxury men's stainless steel chronograph watch with black dial and racing suit background
Luxury men's stainless steel chronograph watch with black dial and racing suit background

AN ICON, REBORN

TRIBUTE TO AYRTON SENNA



TAG Monaco

The TAG Monaco is more than just a watch; it’s an icon in the world of horology, celebrated for its unique square case and rich history intertwined with the glamorous world of motorsports.

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TAG Carrera P0RSCHE Chronograph Special Edition

 
Luxury men's worldtimer watches with green and black dials, metal and rubber straps.
Luxury men's worldtimer watches with green and black dials, metal and rubber straps.

To Celebrate an Icon Of Ocean Navigation

Since its launch, the Seamaster Aqua Terra Worldtimer has gained global popularity for its striking dials, technical precision, and exceptional craftsmanship.

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Racing-inspired men's watch with silver band, Formula 1 car, and two driver figurines
Racing-inspired men's watch with silver band, Formula 1 car, and two driver figurines
F1
Stainless steel men's watch with blue dial, date display, racing car and drivers.
Stainless steel men's watch with blue dial, date display, racing car and drivers.
CARRERA

A WATCH AS UNIQUE AS YOU ARE

Define your TAG Carrera's character by selecting a strap that mirrors your personality, offering a bespoke touch to your timepiece for every occasion or mood.

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